4 Employee Recruitment Strategies Amid the Great Resignation

COVID-19 has driven major shifts in the labor market. See what employers are doing to improve the recruiting experience.

New factory workers being oriented because employee recruitment strategies worked.

The experience of the COVID-19 pandemic has driven significant shifts in the labor market. Worldwide lockdowns drove record-high unemployment rates across the U.S. in April of 2020, but now, several months later, the country is seeing an entirely different labor market emerge and they are feeling the need to reassess their employee recruitment strategies to match.

The U.S. Department of Labor reports that between April and June of 2021 alone, 11.5 million workers quit their jobs. A recent study by Microsoft shows that 41% of employees are considering leaving their jobs, jumping to 54% when looking at Gen Z alone. Persio reports that 38% of survey respondents plan to make a job change within the next six months.

What is causing people to quit?

Some employees have been forced to leave the workforce altogether–due to caregiving responsibilities or relocation, among other reasons. Additionally, many are actively choosing to leave organizations.

The pandemic experience has pushed individuals to take a step back and rethink their situation. Surveys show many have realized they are burnt out and seeking more work-life balance, while others are dissatisfied with their employer’s response to the COVID-19 pandemic. There are also many individuals seeking new opportunities for higher pay, enhanced career development, or remote work potential.

Empty chair with computer shut because employee recruitment strategies and retention didn't work.

A study by Gallup shows that those with the highest quit rates include individuals who are either not engaged or actively disengaged. Having disengaged workers poses a problem to organizations–when your employees are actively disengaged, productivity drops, which can be costly. To combat this disengagement, employers should focus their efforts around retention and a positive work experience, ensuring they have the right strategies in learning and development, pay equity, work-life balance, and flexibility.

While the best way to curb the effects of “The Great Resignation” on your organization is to develop a strong retention strategy, we know that won’t entirely stop the leak. Your talent acquisition team will feel the effects, with the responsibility of backfilling leaves and hiring for new roles. This makes a robust recruitment strategy critical to your future success as an organization.

Four employee recruitment strategies to bring in new talent

Having good employee recruitment strategies means having a good interview process, shown here with woman on computer.

Create a simple application process.

Make job openings easy to find through your website, LinkedIn, etc., and ensure that applicants can apply in a few clicks, with a quick resume upload and a contact form.

Ensure a seamless, enjoyable interview process.

Keep strong communication with your candidates on next steps and anticipated timelines. Make every step in the process count–get your questions answered, and be sure you provide candidates with ample opportunity to ask their own questions and get a sense of your organizational culture.

Establish an employee referral program.

Your employees can be some of your best access to new talent. Incentivize employees to share job postings to their network through avenues like LinkedIn, email, and word of mouth, providing a realistic look at what it’s like to work at your organization.

Build a benefits plan that speaks to employee needs.

Revamp your benefits plan to include perks like:

  • Family benefits and caregiver support
  • Remote or hybrid work opportunity
  • Flexible schedules and generous PTO
  • Work-from-home stipends
  • Investment in learning & development

As the “Great Resignation” continues, your organization will undoubtedly feel the effects as employees leave and enter the organization. While it may seem daunting to keep up with the labor market, with a fresh look at employee recruitment strategies, organizations can use this as an opportunity to pivot their strategy.

First, get to know your employees, their wants, and their needs. Then, build your culture around what matters. There’s a great pool of candidates out there who are looking for precisely that.